AF-HE · Business
Marketing and Consumer Culture
University & tertiary Ages 18–99 48 hours en
Build ethical, culturally grounded marketing strategies.
Research, branding, digital campaigns and consumer behaviour with attention to local languages and communities.
Curriculum family: African Higher Education Common Programmes
Course overview
This Business course connects core university concepts to African contexts, practical inquiry and community-based application. Learners work through guided readings, a weekly studio and an applied final task.
Learning outcomes
Explain key Business concepts; analyse evidence and assumptions; apply methods to an African case; communicate findings clearly; reflect on ethics, power and community impact.
Weekly outline
Week 1: Orientation and local context; Week 2: Core concepts; Week 3: Methods and evidence; Week 4: African case study; Week 5: Applied project; Week 6: Assessment and reflection.
Assessment
Weekly activities 30%; participation and peer response 20%; applied final project 50%.
Prerequisites: No formal prerequisite. Learners need curiosity, regular study time and access to weekly course materials.
Course media
Exams and assessment papers
No exam papers are available for download yet. Exam papers and results will appear here when a teacher publishes them.
Weekly lessons
| Week | Lesson | Studio |
|---|---|---|
| 1 | Week 1 - Orientation and local context: Marketing and Consumer Culture Open full lesson | Learner activity: make a one-page response for Marketing and Consumer Culture. Start with what you already know, investigate one local example, compare two viewpoints, create a small artefact or worked solution, and share your reasoning with a peer or family member. |
| 2 | Week 2 - Key concepts and vocabulary: Marketing and Consumer Culture Open full lesson | Learner activity: make a one-page response for Marketing and Consumer Culture. Start with what you already know, investigate one local example, compare two viewpoints, create a small artefact or worked solution, and share your reasoning with a peer or family member. |
| 3 | Week 3 - Methods, evidence and practice: Marketing and Consumer Culture Open full lesson | Learner activity: make a one-page response for Marketing and Consumer Culture. Start with what you already know, investigate one local example, compare two viewpoints, create a small artefact or worked solution, and share your reasoning with a peer or family member. |
| 4 | Week 4 - African case study and application: Marketing and Consumer Culture Open full lesson | Learner activity: make a one-page response for Marketing and Consumer Culture. Start with what you already know, investigate one local example, compare two viewpoints, create a small artefact or worked solution, and share your reasoning with a peer or family member. |
| 5 | Week 5 - Community project or problem studio: Marketing and Consumer Culture Open full lesson | Learner activity: make a one-page response for Marketing and Consumer Culture. Start with what you already know, investigate one local example, compare two viewpoints, create a small artefact or worked solution, and share your reasoning with a peer or family member. |
| 6 | Week 6 - Reflection, assessment and next steps: Marketing and Consumer Culture Open full lesson | Learner activity: make a one-page response for Marketing and Consumer Culture. Start with what you already know, investigate one local example, compare two viewpoints, create a small artefact or worked solution, and share your reasoning with a peer or family member. |
| 7 | Unit 7 - a local case study: Marketing and Consumer Culture Open full lesson | Learner activity: make a one-page response for Marketing and Consumer Culture. Start with what you already know, investigate one local example, compare two viewpoints, create a small artefact or worked solution, and share your reasoning with a peer or family member. |
| 8 | Unit 8 - comparison across places: Marketing and Consumer Culture Open full lesson | Learner activity: make a one-page response for Marketing and Consumer Culture. Start with what you already know, investigate one local example, compare two viewpoints, create a small artefact or worked solution, and share your reasoning with a peer or family member. |
| 9 | Unit 9 - voice and representation: Marketing and Consumer Culture Open full lesson | Learner activity: make a one-page response for Marketing and Consumer Culture. Start with what you already know, investigate one local example, compare two viewpoints, create a small artefact or worked solution, and share your reasoning with a peer or family member. |
| 10 | Unit 10 - ethics and responsibility: Marketing and Consumer Culture Open full lesson | Learner activity: make a one-page response for Marketing and Consumer Culture. Start with what you already know, investigate one local example, compare two viewpoints, create a small artefact or worked solution, and share your reasoning with a peer or family member. |
| 11 | Unit 11 - systems and relationships: Marketing and Consumer Culture Open full lesson | Learner activity: make a one-page response for Marketing and Consumer Culture. Start with what you already know, investigate one local example, compare two viewpoints, create a small artefact or worked solution, and share your reasoning with a peer or family member. |
| 12 | Unit 12 - patterns and interpretation: Marketing and Consumer Culture Open full lesson | Learner activity: make a one-page response for Marketing and Consumer Culture. Start with what you already know, investigate one local example, compare two viewpoints, create a small artefact or worked solution, and share your reasoning with a peer or family member. |
| 13 | Unit 13 - measurement and proportion: Marketing and Consumer Culture Open full lesson | Learner activity: make a one-page response for Marketing and Consumer Culture. Start with what you already know, investigate one local example, compare two viewpoints, create a small artefact or worked solution, and share your reasoning with a peer or family member. |
| 14 | Unit 14 - change over time: Marketing and Consumer Culture Open full lesson | Learner activity: make a one-page response for Marketing and Consumer Culture. Start with what you already know, investigate one local example, compare two viewpoints, create a small artefact or worked solution, and share your reasoning with a peer or family member. |
| 15 | Unit 15 - power and access: Marketing and Consumer Culture Open full lesson | Learner activity: make a one-page response for Marketing and Consumer Culture. Start with what you already know, investigate one local example, compare two viewpoints, create a small artefact or worked solution, and share your reasoning with a peer or family member. |
| 16 | Unit 16 - community strengths: Marketing and Consumer Culture Open full lesson | Learner activity: make a one-page response for Marketing and Consumer Culture. Start with what you already know, investigate one local example, compare two viewpoints, create a small artefact or worked solution, and share your reasoning with a peer or family member. |
| 17 | Unit 17 - primary sources and lived experience: Marketing and Consumer Culture Open full lesson | Learner activity: make a one-page response for Marketing and Consumer Culture. Start with what you already know, investigate one local example, compare two viewpoints, create a small artefact or worked solution, and share your reasoning with a peer or family member. |
| 18 | Unit 18 - research questions: Marketing and Consumer Culture Open full lesson | Learner activity: make a one-page response for Marketing and Consumer Culture. Start with what you already know, investigate one local example, compare two viewpoints, create a small artefact or worked solution, and share your reasoning with a peer or family member. |
| 19 | Unit 19 - organising evidence: Marketing and Consumer Culture Open full lesson | Learner activity: make a one-page response for Marketing and Consumer Culture. Start with what you already know, investigate one local example, compare two viewpoints, create a small artefact or worked solution, and share your reasoning with a peer or family member. |
| 20 | Unit 20 - mid-course synthesis: Marketing and Consumer Culture Open full lesson | Learner activity: make a one-page response for Marketing and Consumer Culture. Start with what you already know, investigate one local example, compare two viewpoints, create a small artefact or worked solution, and share your reasoning with a peer or family member. |
| 21 | Unit 21 - language and meaning: Marketing and Consumer Culture Open full lesson | Learner activity: make a one-page response for Marketing and Consumer Culture. Start with what you already know, investigate one local example, compare two viewpoints, create a small artefact or worked solution, and share your reasoning with a peer or family member. |
| 22 | Unit 22 - identity and community memory: Marketing and Consumer Culture Open full lesson | Learner activity: make a one-page response for Marketing and Consumer Culture. Start with what you already know, investigate one local example, compare two viewpoints, create a small artefact or worked solution, and share your reasoning with a peer or family member. |
| 23 | Unit 23 - land, environment and place: Marketing and Consumer Culture Open full lesson | Learner activity: make a one-page response for Marketing and Consumer Culture. Start with what you already know, investigate one local example, compare two viewpoints, create a small artefact or worked solution, and share your reasoning with a peer or family member. |
| 24 | Unit 24 - technology and access: Marketing and Consumer Culture Open full lesson | Learner activity: make a one-page response for Marketing and Consumer Culture. Start with what you already know, investigate one local example, compare two viewpoints, create a small artefact or worked solution, and share your reasoning with a peer or family member. |
| 25 | Unit 25 - designing a fair process: Marketing and Consumer Culture Open full lesson | Learner activity: make a one-page response for Marketing and Consumer Culture. Start with what you already know, investigate one local example, compare two viewpoints, create a small artefact or worked solution, and share your reasoning with a peer or family member. |
| 26 | Unit 26 - creative practice: Marketing and Consumer Culture Open full lesson | Learner activity: make a one-page response for Marketing and Consumer Culture. Start with what you already know, investigate one local example, compare two viewpoints, create a small artefact or worked solution, and share your reasoning with a peer or family member. |
| 27 | Unit 27 - problem definition: Marketing and Consumer Culture Open full lesson | Learner activity: make a one-page response for Marketing and Consumer Culture. Start with what you already know, investigate one local example, compare two viewpoints, create a small artefact or worked solution, and share your reasoning with a peer or family member. |
| 28 | Unit 28 - hypotheses and explanations: Marketing and Consumer Culture Open full lesson | Learner activity: make a one-page response for Marketing and Consumer Culture. Start with what you already know, investigate one local example, compare two viewpoints, create a small artefact or worked solution, and share your reasoning with a peer or family member. |
| 29 | Unit 29 - testing and revision: Marketing and Consumer Culture Open full lesson | Learner activity: make a one-page response for Marketing and Consumer Culture. Start with what you already know, investigate one local example, compare two viewpoints, create a small artefact or worked solution, and share your reasoning with a peer or family member. |
| 30 | Unit 30 - collaboration: Marketing and Consumer Culture Open full lesson | Learner activity: make a one-page response for Marketing and Consumer Culture. Start with what you already know, investigate one local example, compare two viewpoints, create a small artefact or worked solution, and share your reasoning with a peer or family member. |
| 31 | Unit 31 - communicating to an audience: Marketing and Consumer Culture Open full lesson | Learner activity: make a one-page response for Marketing and Consumer Culture. Start with what you already know, investigate one local example, compare two viewpoints, create a small artefact or worked solution, and share your reasoning with a peer or family member. |
| 32 | Unit 32 - visuals, numbers and media: Marketing and Consumer Culture Open full lesson | Learner activity: make a one-page response for Marketing and Consumer Culture. Start with what you already know, investigate one local example, compare two viewpoints, create a small artefact or worked solution, and share your reasoning with a peer or family member. |
| 33 | Unit 33 - resources and sustainability: Marketing and Consumer Culture Open full lesson | Learner activity: make a one-page response for Marketing and Consumer Culture. Start with what you already know, investigate one local example, compare two viewpoints, create a small artefact or worked solution, and share your reasoning with a peer or family member. |
| 34 | Unit 34 - rights and dignity: Marketing and Consumer Culture Open full lesson | Learner activity: make a one-page response for Marketing and Consumer Culture. Start with what you already know, investigate one local example, compare two viewpoints, create a small artefact or worked solution, and share your reasoning with a peer or family member. |
| 35 | Unit 35 - regional connections: Marketing and Consumer Culture Open full lesson | Learner activity: make a one-page response for Marketing and Consumer Culture. Start with what you already know, investigate one local example, compare two viewpoints, create a small artefact or worked solution, and share your reasoning with a peer or family member. |
| 36 | Unit 36 - project proposal: Marketing and Consumer Culture Open full lesson | Learner activity: make a one-page response for Marketing and Consumer Culture. Start with what you already know, investigate one local example, compare two viewpoints, create a small artefact or worked solution, and share your reasoning with a peer or family member. |
| 37 | Unit 37 - project purpose: Marketing and Consumer Culture Open full lesson | Learner activity: make a one-page response for Marketing and Consumer Culture. Start with what you already know, investigate one local example, compare two viewpoints, create a small artefact or worked solution, and share your reasoning with a peer or family member. |
| 38 | Unit 38 - project consultation: Marketing and Consumer Culture Open full lesson | Learner activity: make a one-page response for Marketing and Consumer Culture. Start with what you already know, investigate one local example, compare two viewpoints, create a small artefact or worked solution, and share your reasoning with a peer or family member. |
| 39 | Unit 39 - project preparation: Marketing and Consumer Culture Open full lesson | Learner activity: make a one-page response for Marketing and Consumer Culture. Start with what you already know, investigate one local example, compare two viewpoints, create a small artefact or worked solution, and share your reasoning with a peer or family member. |
| 40 | Unit 40 - project milestone one: Marketing and Consumer Culture Open full lesson | Learner activity: make a one-page response for Marketing and Consumer Culture. Start with what you already know, investigate one local example, compare two viewpoints, create a small artefact or worked solution, and share your reasoning with a peer or family member. |
| 41 | Unit 41 - constructive feedback: Marketing and Consumer Culture Open full lesson | Learner activity: make a one-page response for Marketing and Consumer Culture. Start with what you already know, investigate one local example, compare two viewpoints, create a small artefact or worked solution, and share your reasoning with a peer or family member. |
| 42 | Unit 42 - improving after feedback: Marketing and Consumer Culture Open full lesson | Learner activity: make a one-page response for Marketing and Consumer Culture. Start with what you already know, investigate one local example, compare two viewpoints, create a small artefact or worked solution, and share your reasoning with a peer or family member. |
| 43 | Unit 43 - quality and standards: Marketing and Consumer Culture Open full lesson | Learner activity: make a one-page response for Marketing and Consumer Culture. Start with what you already know, investigate one local example, compare two viewpoints, create a small artefact or worked solution, and share your reasoning with a peer or family member. |
| 44 | Unit 44 - risk and safety: Marketing and Consumer Culture Open full lesson | Learner activity: make a one-page response for Marketing and Consumer Culture. Start with what you already know, investigate one local example, compare two viewpoints, create a small artefact or worked solution, and share your reasoning with a peer or family member. |
| 45 | Unit 45 - leadership and responsibility: Marketing and Consumer Culture Open full lesson | Learner activity: make a one-page response for Marketing and Consumer Culture. Start with what you already know, investigate one local example, compare two viewpoints, create a small artefact or worked solution, and share your reasoning with a peer or family member. |
| 46 | Unit 46 - African innovation: Marketing and Consumer Culture Open full lesson | Learner activity: make a one-page response for Marketing and Consumer Culture. Start with what you already know, investigate one local example, compare two viewpoints, create a small artefact or worked solution, and share your reasoning with a peer or family member. |
| 47 | Unit 47 - professional application: Marketing and Consumer Culture Open full lesson | Learner activity: make a one-page response for Marketing and Consumer Culture. Start with what you already know, investigate one local example, compare two viewpoints, create a small artefact or worked solution, and share your reasoning with a peer or family member. |
| 48 | Unit 48 - project milestone two: Marketing and Consumer Culture Open full lesson | Learner activity: make a one-page response for Marketing and Consumer Culture. Start with what you already know, investigate one local example, compare two viewpoints, create a small artefact or worked solution, and share your reasoning with a peer or family member. |
| 49 | Unit 49 - accessible knowledge: Marketing and Consumer Culture Open full lesson | Learner activity: make a one-page response for Marketing and Consumer Culture. Start with what you already know, investigate one local example, compare two viewpoints, create a small artefact or worked solution, and share your reasoning with a peer or family member. |
| 50 | Unit 50 - self-assessment: Marketing and Consumer Culture Open full lesson | Learner activity: make a one-page response for Marketing and Consumer Culture. Start with what you already know, investigate one local example, compare two viewpoints, create a small artefact or worked solution, and share your reasoning with a peer or family member. |
| 51 | Unit 51 - debate and evidence: Marketing and Consumer Culture Open full lesson | Learner activity: make a one-page response for Marketing and Consumer Culture. Start with what you already know, investigate one local example, compare two viewpoints, create a small artefact or worked solution, and share your reasoning with a peer or family member. |
| 52 | Unit 52 - policy and collective action: Marketing and Consumer Culture Open full lesson | Learner activity: make a one-page response for Marketing and Consumer Culture. Start with what you already know, investigate one local example, compare two viewpoints, create a small artefact or worked solution, and share your reasoning with a peer or family member. |
| 53 | Unit 53 - livelihoods and value: Marketing and Consumer Culture Open full lesson | Learner activity: make a one-page response for Marketing and Consumer Culture. Start with what you already know, investigate one local example, compare two viewpoints, create a small artefact or worked solution, and share your reasoning with a peer or family member. |
| 54 | Unit 54 - health and wellbeing: Marketing and Consumer Culture Open full lesson | Learner activity: make a one-page response for Marketing and Consumer Culture. Start with what you already know, investigate one local example, compare two viewpoints, create a small artefact or worked solution, and share your reasoning with a peer or family member. |
| 55 | Unit 55 - climate resilience: Marketing and Consumer Culture Open full lesson | Learner activity: make a one-page response for Marketing and Consumer Culture. Start with what you already know, investigate one local example, compare two viewpoints, create a small artefact or worked solution, and share your reasoning with a peer or family member. |
| 56 | Unit 56 - heritage and future generations: Marketing and Consumer Culture Open full lesson | Learner activity: make a one-page response for Marketing and Consumer Culture. Start with what you already know, investigate one local example, compare two viewpoints, create a small artefact or worked solution, and share your reasoning with a peer or family member. |
| 57 | Unit 57 - digital literacy: Marketing and Consumer Culture Open full lesson | Learner activity: make a one-page response for Marketing and Consumer Culture. Start with what you already know, investigate one local example, compare two viewpoints, create a small artefact or worked solution, and share your reasoning with a peer or family member. |
| 58 | Unit 58 - community review: Marketing and Consumer Culture Open full lesson | Learner activity: make a one-page response for Marketing and Consumer Culture. Start with what you already know, investigate one local example, compare two viewpoints, create a small artefact or worked solution, and share your reasoning with a peer or family member. |
| 59 | Unit 59 - project milestone three: Marketing and Consumer Culture Open full lesson | Learner activity: make a one-page response for Marketing and Consumer Culture. Start with what you already know, investigate one local example, compare two viewpoints, create a small artefact or worked solution, and share your reasoning with a peer or family member. |
| 60 | Unit 60 - independent inquiry: Marketing and Consumer Culture Open full lesson | Learner activity: make a one-page response for Marketing and Consumer Culture. Start with what you already know, investigate one local example, compare two viewpoints, create a small artefact or worked solution, and share your reasoning with a peer or family member. |
| 61 | Unit 61 - theory and practice: Marketing and Consumer Culture Open full lesson | Learner activity: make a one-page response for Marketing and Consumer Culture. Start with what you already know, investigate one local example, compare two viewpoints, create a small artefact or worked solution, and share your reasoning with a peer or family member. |
| 62 | Unit 62 - uncertainty and limitations: Marketing and Consumer Culture Open full lesson | Learner activity: make a one-page response for Marketing and Consumer Culture. Start with what you already know, investigate one local example, compare two viewpoints, create a small artefact or worked solution, and share your reasoning with a peer or family member. |
| 63 | Unit 63 - future pathways: Marketing and Consumer Culture Open full lesson | Learner activity: make a one-page response for Marketing and Consumer Culture. Start with what you already know, investigate one local example, compare two viewpoints, create a small artefact or worked solution, and share your reasoning with a peer or family member. |
| 64 | Unit 64 - justice and reciprocity: Marketing and Consumer Culture Open full lesson | Learner activity: make a one-page response for Marketing and Consumer Culture. Start with what you already know, investigate one local example, compare two viewpoints, create a small artefact or worked solution, and share your reasoning with a peer or family member. |
| 65 | Unit 65 - clear presentation: Marketing and Consumer Culture Open full lesson | Learner activity: make a one-page response for Marketing and Consumer Culture. Start with what you already know, investigate one local example, compare two viewpoints, create a small artefact or worked solution, and share your reasoning with a peer or family member. |
| 66 | Unit 66 - project rehearsal: Marketing and Consumer Culture Open full lesson | Learner activity: make a one-page response for Marketing and Consumer Culture. Start with what you already know, investigate one local example, compare two viewpoints, create a small artefact or worked solution, and share your reasoning with a peer or family member. |
| 67 | Unit 67 - final evidence: Marketing and Consumer Culture Open full lesson | Learner activity: make a one-page response for Marketing and Consumer Culture. Start with what you already know, investigate one local example, compare two viewpoints, create a small artefact or worked solution, and share your reasoning with a peer or family member. |
| 68 | Unit 68 - applied project completion: Marketing and Consumer Culture Open full lesson | Learner activity: make a one-page response for Marketing and Consumer Culture. Start with what you already know, investigate one local example, compare two viewpoints, create a small artefact or worked solution, and share your reasoning with a peer or family member. |
| 69 | Unit 69 - public storytelling: Marketing and Consumer Culture Open full lesson | Learner activity: make a one-page response for Marketing and Consumer Culture. Start with what you already know, investigate one local example, compare two viewpoints, create a small artefact or worked solution, and share your reasoning with a peer or family member. |
| 70 | Unit 70 - teacher conference: Marketing and Consumer Culture Open full lesson | Learner activity: make a one-page response for Marketing and Consumer Culture. Start with what you already know, investigate one local example, compare two viewpoints, create a small artefact or worked solution, and share your reasoning with a peer or family member. |
| 71 | Unit 71 - exam preparation: Marketing and Consumer Culture Open full lesson | Learner activity: make a one-page response for Marketing and Consumer Culture. Start with what you already know, investigate one local example, compare two viewpoints, create a small artefact or worked solution, and share your reasoning with a peer or family member. |
| 72 | Unit 72 - practice assessment: Marketing and Consumer Culture Open full lesson | Learner activity: make a one-page response for Marketing and Consumer Culture. Start with what you already know, investigate one local example, compare two viewpoints, create a small artefact or worked solution, and share your reasoning with a peer or family member. |
| 73 | Unit 73 - correcting misconceptions: Marketing and Consumer Culture Open full lesson | Learner activity: make a one-page response for Marketing and Consumer Culture. Start with what you already know, investigate one local example, compare two viewpoints, create a small artefact or worked solution, and share your reasoning with a peer or family member. |
| 74 | Unit 74 - peer teaching: Marketing and Consumer Culture Open full lesson | Learner activity: make a one-page response for Marketing and Consumer Culture. Start with what you already know, investigate one local example, compare two viewpoints, create a small artefact or worked solution, and share your reasoning with a peer or family member. |
| 75 | Unit 75 - course synthesis: Marketing and Consumer Culture Open full lesson | Learner activity: make a one-page response for Marketing and Consumer Culture. Start with what you already know, investigate one local example, compare two viewpoints, create a small artefact or worked solution, and share your reasoning with a peer or family member. |
| 76 | Unit 76 - learning portfolio: Marketing and Consumer Culture Open full lesson | Learner activity: make a one-page response for Marketing and Consumer Culture. Start with what you already know, investigate one local example, compare two viewpoints, create a small artefact or worked solution, and share your reasoning with a peer or family member. |
| 77 | Unit 77 - community action: Marketing and Consumer Culture Open full lesson | Learner activity: make a one-page response for Marketing and Consumer Culture. Start with what you already know, investigate one local example, compare two viewpoints, create a small artefact or worked solution, and share your reasoning with a peer or family member. |
| 78 | Unit 78 - learner voice: Marketing and Consumer Culture Open full lesson | Learner activity: make a one-page response for Marketing and Consumer Culture. Start with what you already know, investigate one local example, compare two viewpoints, create a small artefact or worked solution, and share your reasoning with a peer or family member. |
| 79 | Unit 79 - assessment submission: Marketing and Consumer Culture Open full lesson | Learner activity: make a one-page response for Marketing and Consumer Culture. Start with what you already know, investigate one local example, compare two viewpoints, create a small artefact or worked solution, and share your reasoning with a peer or family member. |
| 80 | Unit 80 - mentorship and lifelong learning: Marketing and Consumer Culture Open full lesson | Learner activity: make a one-page response for Marketing and Consumer Culture. Start with what you already know, investigate one local example, compare two viewpoints, create a small artefact or worked solution, and share your reasoning with a peer or family member. |
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